Tap into this large, responsive group of proven direct mail buyers

Why Are InfoBuyers Prospects So Responsive?

These are proven direct mail buyers, but that’s not all. We take the customer records of over 80 industry-leading companies and link every product code from every buyer to a standardized hierarchy of subject areas. This gives you the benefit of detailed selectivity and consistent data integrity. We provide an exclusive subject-area selection capability that lets you focus on specific content areas that match your product and offer.

Plus, here are more ways you can boost response:

• Select by recency to get the most current buyers.
• Target a product category similar to your offer—books, periodicals, associations, conferences, technology products.
• Opt for multibuyers who buy more products and services.
• Fine-tune your response with specific demographic criteria, such as gender, age, income, and more.
• Choose business and/or home address based on the type of product.
• Use both mail and email files for maximum impact.

The InfoBuyers file gives you responsive buyer names, subject-area selectivity, added response boosters, plus a choice of mail or email files—all in one database. It’s your key to better results.

InfoBuyers Benefits

• 100% Direct mail buyers assures you responsive names.
• NEW email address file gives you more ways to reach prospects.
• Subject-area selectivity matches your product offering.
• Recency guarantees you the most current buyers.
• Format of product can align with your type of product.
• Multibuyers provide a higher response.
• Demographics can match your prospect profile.
• Address type lets you pick business or home address.
• Improved deliverability results are achieved from our state-of-the-art data hygiene, including regular NCOA processing for consistency across multiple-source contact information.

Let MDR Help You Target Responsive Prospects

MDR can evaluate your offer and help you develop a test and rollout plan to optimize your results. We’ll recommend the subject areas that have the highest affinity for your products or services and suggest additional selection options to refine your list. Our recommendations will help you minimize your risk and maximize your opportunity.