Sample Directory Listings

MDR’s School Directories are your complete reference source, providing comprehensive data on public school districts and schools, Catholic and other independent schools, and regional and county centers in all 50 states and the District of Columbia. Every public school district and school entry in MDR’s School Directories is updated each year through telephone interviews conducted with school district personnel. These interviews take place from July to September, capturing the most current school year data available. In addition, responses from multiple mail surveys and information contained in state, district and school directories are used to verify information contained in MDR’s School Directories.

Each directory listing is uniformly organized to reflect the following data as applicable.

Definitions of Codes and Data:

DISTRICT DATA

1 – District Name and Address

The physical location address for the superintendent’s office has been given. MDR also maintains the mailing address, if different, for each district office. For this alternative mailing address, contact MDR directly at 800-333-8802.

2 – District PID Number

Personal Identification Number of the district. Helps identify specific institutions when speaking to an MDR Representative or searching in Education MarketView.

3 – Telephone Number

The telephone number of the district’s central administration office.

4 – Fax Number

The fax number of the district's central administration office. Please use the fax numbers in the directory appropriately.

The FCC prohibits the use of a telephone facsimile machine to send unsolicited advertisements. If you need further clarification of the laws that exist, you can contact the FCC directly at 888-225-5322, or you can visit their Web site at http://www.fcc.gov.

5 – Number of Schools

The number of schools reporting directly to the district. In the case of decentralized large districts (such as Chicago Public Schools), the number of schools reflects those reporting directly to the central school district in addition to those administered directly by each of the subdistrict offices.

6 – Number of Teachers

The number of full-time equivalent teachers throughout the district as reported by the U.S. Department of Education.

7 – District Enrollment

The projected number of students enrolled in the district for fall 2008.

8 – Special Ed Students

The number of students having a written Individualized Education Plan (IEP) indicating their participation in a Special Education Program.

9 – LEP Students

The number of Limited-English Proficient students being served in appropriate programs of language assistance (i.e., English as a second language, high-intensity language training, bilingual education).

10 – College-Bound Students

The percentage of the district’s 12th grade enrollment planning to attend two- and four-year colleges.

11 – Student Ethnic Percentages

The student enrollment percentage by ethnic group: Asian, African American, Hispanic, Native American and Caucasian. This information is reported annually by the U.S. Department of Education. Due to rounding, the percentages may not add up to 100%.

12 – District Expenditure

The district’s expenditure per student for instructional materials. In addition to the actual dollar amount, a level of expenditure is provided as follows:
High = $300+
Med = $200-$299
Low = Under $200

13 – Poverty Level

This census data reflects the percentage of school-age children in the district from families below the poverty line. Poverty levels are as follows:
Low = 0-5%
Med-Low = 6-15%
Med-High = 16-29%
High = 30%+

14 – Title I

The district’s Title I dollar allocation. Funding levels are as follows:
Highest = $2.5 Million+
High = $500,000-$2.49 Million
Medium = $150,000-$499,999
Low = Under $150,000

15 – Special Education

The sum of federal and state dollars earmarked for special education programs in the district.

16 – Bilingual Education

The sum of federal and state dollars earmarked for English Language Acquisition programs in the district.

17 – District Opening/Closing Dates

The month and day of the official opening and closing dates of the school district.

18 – District Technologies

Specific technologies being used for student instruction at one or more of the schools in the district are noted for Laptops, High-Speed Internet connection, Distance Learning and Digital Whiteboards. High-Speed Internet types include T1, T3, Cable and Satellite.

• Computer Brands and Quantities

The sum of instructional-use computers by brand in all schools in the district is provided. When the quantity of a brand is not available, the brand is listed to indicate usage. Computer codes are as follows:
M = Apple/Mac
P = PC

19 – School District Construction

Shows district construction of new schools and additions/renovations scheduled to be completed within the next two years. More detailed information is available in Education MarketView or contact your MDR Representative at 800-333-8802.

20 – Funding Grants

Indicates the number of federal and state grants awarded to the district during the 2007-2008 fiscal year, based on Education MarketView data. More detailed information is available in MarketView or contact your MDR Representative at 800-333-8802.

21 – District-Level Administrators and Job Title Codes

The names of administrative staff with district-wide responsibilities are listed, followed by numeric codes representing their specific areas of responsibility. A full list of job title codes and their descriptions can be found on the bottom of the directory pages and on the back cover bookmark for easy reference.

The names are listed, from left to right, in numeric job title sequence to facilitate identification of individuals responsible for specific administrative areas. In cases where an individual has multiple responsibilities, the job title with the lowest code number is used for sequencing.

An asterisk (*) denotes district administrators who maintain offices at one of the schools in the district rather than at the district office.

Superintendents who are new to the district are printed in bold type.

An underscore of a district-level administrator indicates an email address at that institution in our database and in Education MarketView.

SCHOOL DATA

22 – School Name and Address

The physical location address of the school is listed. MDR also maintains the mailing address, if different, for every school. For this alternative address, contact MDR directly at 800-333-8802.

23 – New Schools

The listings of public schools opening for the first time during this school year are shaded for easy identification.

24 – Telephone Number

The telephone number of the school’s central administration office. Note that in some cases a school district may require that all calls to schools must first go through a central switch-board to be routed to individual schools. In these cases, the central switchboard number is given for all schools affected.

25 – Fax Number

The fax number of the school's administration office. Please use the fax numbers in the directory appropriately.

The FCC prohibits the use of a telephone facsimile machine to send unsolicited advertisements. If you need further clarification of the laws that exist, you can contact the FCC directly at 888-225-5322, or you can visit their Web site at http://www.fcc.gov.

26 – Principal Name

The name of the school principal. When a school has both an elementary and secondary principal, both names are given. The elementary principal is listed first, with the secondary principal listed below. Principals who are new to their public school are printed in bold type.

All principals printed with an underscore have an email address at that institution in our database and in Education MarketView.

27 – Librarian Name

The name of the school librarian is listed after the school principal.

All librarians printed with an underscore have an email address at that institution in our database and in Education MarketView.

28 – Media Specialist Name

The name of the school’s media specialist is listed in italic under the librarian’s name if present.

All media specialists printed with an underscore have an email address at that institution in our database and in Education MarketView.

29 – Technology Coordinator

The name of the technology coordinator is listed after the librarian and/or media specialist. When a school has more than one technology coordinator, only the first name is shown.

All technology coordinators printed with an underscore have an email address at that institution in our database and in Education MarketView.

30 – School Grade Span/Voc, Special, Adult Schools

The lowest and highest grades taught in the school. Schools with dedicated programs in the areas of vocational, special and adult education are designated as Voc, Spec and Adult, respectively.

31 – School Program Codes

In addition to the grades taught within the school, schools that have special curriculum programs are indicated with these codes following the school grade span.
A = Alternative Program: Identifies traditional schools that also provide a special setting/curriculum for students who do not function well in traditional classroom settings.
G = Adult Classes: Identifies schools that offer adult education classes.
M = Magnet Program: Identifies traditional schools that also offer an enriched curricula in a special subject area to qualified students.
T = Title I Schoolwide: Identifies public schools that have a Title I Schoolwide program, allowing greater spending flexibility.
V = Vocational Classes: Identifies schools that offer vocational education classes.

32 – Other School Types

Schools that are unique in the curriculum they offer or in the way they operate are indicated to the left of the school name.
A = Alternative School: Identifies schools that provide instruction exclusively for students who do not function well in traditional classroom settings.
C = Charter School: Public schools that have certain freedoms from state and local regulations and policies, having more administrative independence.
M = Magnet School: Identifies schools where all students are offered enriched curricula. Students qualify for admission by competitive exams.
Y = Year-Round School: Schools that operate 12 months a year.

33 – Student Enrollment

The projected number of students enrolled for fall 2008.

34 – Number of Classrooms

The number of classrooms within a school. The number of classrooms prints below student enrollment when known.

35 – Student Need

Percentage of students eligible for the free and reduced-price lunch program at the school.

36 – Computer Brands

The brands of computers being used for student instruction. Computer codes are as follows:
M = Apple/Mac
P = PC
The predominant brand in use at each school is indicated in bold type.

37 – Computer Quantities

The number of computers being used for student instruction. Computer quantity is printed below computer brands when known.

38 – Computer Intensity

The ratio of students to computers in the school. The lower the number, the better the intensity. If blank, raw data is insufficient.

39 – Tech Sophistication Index™ (TSI)

Identifies a school by its overall technology infrastructure relative to the number of students at that school. Many variables are included, such as instructional computers, multimedia computers and the speed of Internet access.
The five sophistication levels are:
H = High
MH = Medium-High
M = Medium
ML = Medium-Low
L = Low

40 – High-Speed Internet Connection

Symbol indicates a ‘high-speed’ Internet connection (i.e., T1, T3, Cable and Satellite).